Hi, I’m Selena Hong
I am a Professional Marketing Specialist.
I Help B2B Companies Scale Their Brands with Digital Marketing and Account Management.
Key competencies
My skills
Marketing Strategy
& Channel Marketing
I am instrumental in the development and implementation of marketing strategy. I have developed integrated marketing plans and executed marketing activities across various channels, including LG.com, microsites, LinkedIn, EDM, and SEO. Notably, I developed the client’s website, LG.com, and achieved a 446% year-over-year increase in unique visitors and page views through CRM campaigns and digital marketing channels.
Account Based Marketing (ABM)
I have managed B2B channels and BTL programs based on SEO and Customer Experience Journey.
I supported the planning of a new IoT-based system webinar by developing push models through Marketo, writing B2B blog content, generating email marketing campaigns, and executing Google Ads campaigns which successfully resulted in generating 13.3 million impressions and 105,000 clicks.
Business Development
& Sales Growth
I founded a start-up company called Dear Casa and concurrently worked as an Amazon FBA Account Manager and Business Development Manager. I was responsible for end-to-end ecommerce account and sales management for interior and lifestyle products on the Amazon US platform. Overall, I increased sales conversion by 25% through tracking sales activities, keyword ranking, campaigns, and sponsored ads, and achieved 100 organic reviews by nurturing prospects and accounts.
